From Youtube to TikTok: How Social Networks Have Influenced Our Lives

It’s often impossible to realize how much our lives have evolved until we take a step back and consider how much change has occurred now versus five to 10 years ago. Whether you like it or not, social media plays an integral part in the lives of many individuals.

Social media is undeniably ingrained in our daily routines. The internet has become the privileged channel not only for social networking platforms. It also provides the ability to shop from e-commerce sites any time, any place. Also, it allows people to play many games at sites like From those of online casinos to those of sports and strategy.

Without a doubt, the era of social media has altered our culture. It’s been a good thing for the most part. With the press of a button, we may now communicate with people worldwide. We can communicate with family and friends, keep up with current events, and engage with businesses more personally.

It has served as a source of amusement and commerce, and numerous companies have found it an effective tool for branding and advertising. Social networking has had such a profound impact on society that it appears that many cannot imagine life without it.
Following are a handful of ways social media has changed how we communicate.



The way in which individuals socialize has changed dramatically because of Facebook, TikTok, YouTube, and Instagram. It has simplified things to maintain real-time connections with our family, colleagues, and relatives.

Individuals can interact with their friends and family by using social media to exchange photos and videos. This has bolstered relationships and brought families together in previously impossible ways.

Families, friends, relatives, and enterprises can benefit from sharing talents and learning new ones. People also have the opportunity to make and meet new pals.

Live-streaming Moments

The capacity to stream live events as they occur has transformed the game on social media and in our lives if you’re at a terrific concert or watching a severe occurrence. Put another way; we can now start sharing even more of our daily experiences and feelings with those we care about.

On a more serious note, live broadcasting has raised awareness and allowed discussions about contentious issues. This should help to maintain momentum in the direction of positive development.



From advertising to timely consumer interaction, social media has hugely affected companies. A company that has adopted social media has a distinct advantage over its competition.

Firms may publicize their products in real-time and draw more clients through online platforms, which are less costly. Through various programs, it has simplified the way to reach a more extensive client base and boost client retention.

Businesses may use simple access to consumers to retain and attract current clients. This results in a large customer base, higher profit margins, and a lot of money for firms.

Business owners can rapidly know the market and embrace new techniques by interacting with and providing feedback to their clients. They can also adapt to the changing preferences and requirements of their shoppers.


Social media has had a significant impact on politics in various ways. It is now where most people acquire their news; in certain situations, it is even before the news organizations do. It is the media that makes political and other news the most accessible.

People can also use these internet venues to express their political issues with their elected officials and demand action. It is also a platform via which large-scale political demonstrations, campaigns, and even political turmoil are organized.

Job Placement


Social media have dramatically impacted job recruiting. Most employers rely their recruiting decisions on a candidate’s social media profile. Recruiters often use online networks for advertising job openings and finding their ideal prospects.

It has also made job postings more accessible to job searchers. This is visible on sites such as Linkedin, where job searchers can establish a profile that includes their talents and view what job openings recruiters are promoting.


Social networking has helped people build and develop a variety of jobs and talents. There has been significant growth in internet learning, which allows people to quickly master a skill and develop a successful career around it. The rapid growth of social media has resulted in a higher number of persons pursuing distance learning and also academic services such as dissertation writing.

The Bad & Ugly Side of Social Media

However, social media has inevitable negative consequences. Despite the fact that it is a platform via which we socialize, conduct business, and comprehend political issues, there are some drawbacks to take into account:

Encourages Addiction


One of the most severe outcomes of utilizing social media is addiction. Many people are addicted to social media and constantly monitor and update their feeds.

Individuals who use social networking excessively become addicted to it. Most of today’s youth are dependent on the internet.

As a consequence of the development of social media platforms, individuals have become increasingly alienated. They don’t want to be exposed to the current world’s events. It also can disturb people’s personal lives.

The incorporation of social media has failed miserably. It has a considerable impact on the lives of many people. They have no desire to do anything else, even if it will benefit their professions.


Prior to the emergence of social networking sites, bullying was confined to one-on-one scenarios. Regardless of whether or not they are doing it discreetly, people can frighten others online. Cyberbullying is now well recognized, and most of us have seen the damage it can cause to a victim.

Although networking sites make it simple to make new friends and interact, it also allows unpleasant persons to tear into others without exerting much energy.

Take Away

Social media has grown in importance as a medium for enabling the public to engage in shaping or forbidding ecological policies made by governments and businesses that touched us all in the past. It has given individuals a way to link local ecological issues and answers to larger-scale storylines that will influence us as a global society.