Today, many people expect to access several types of content that meet their needs. They can choose to watch a quick video, podcasting, and more. The good thing with podcasting is that you can even reach people who are not on their computers. If you want to be a popular brand, then you need a podcast that will attract a big following. This is why it’s important to use podcast hosting platform.
If your business wants to have loyal followers and reach out to more people, then you have to consider using a podcasting platform.
Unlike visual or written content, podcasts are excellent to listen to regardless of where you are. People can listen to them when they are commuting, at the gym, and many more. Therefore, your business needs to leverage this and interact with your audience by podcasting. This article discusses why your business should use a podcast hosting platform.
Build a strong connection with your audience
It’s usually different building a connection with your audience through written content compared to audio or visual content. No doubt, you can read all the blogs and even comment on each blog. However, in most cases, there is not enough connection because you are simply reading.
Also, when you are watching a video it’s also not the same. As you watch someone speaking, then you can get to know them better. However, brands nowadays use realistic text to speech tools to convert their script into human voices. These tools reduce time as well as human efforts. You will find that they are real people who care about what they do and want to connect with other individuals.
Enter podcasting where both sender and receiver have the opportunity to speak one-on-one. This platform makes it easy for your business to reach out to more people regardless of their location or time zone. People around the world can access your podcasts regardless of where they are because everyone has a device that can play audio files.
With a podcast hosting platform, you can open up to your audience more. You can choose to say something about your business or products every week. You can even run jokes and themes so that you can build a strong relationship with your audience. If you’re interested in getting started in hosting a podcast, check out https://libsyn.com/features/ for all the tools that will keep you in control.
A good relationship with your audience can help you sell more products. This is because your listeners and viewers tend to be loyal to you. Keep in mind that a voice can engage your audience better than words written on a page. The voice can build trust which you need to sell your services and products.
It’s cost effective
Compared to many other content platforms, podcasting is very affordable even for startups. If you compare this platform to others such as videos, the production costs are very low. You can include a small team in your productions or be one-man band and deliver quality content every week.
Initial costs of podcasting may seem a bit high, but you will find that it’s worth after a while. The good thing with this platform is that you don’t have to keep creating new episodes because people love listening to old ones too. Give them an opportunity to hear your voice even when you’re not around.
If you want to determine how effective podcasting can be for your business, simply look at many top brands including Google and Apple who started using this platform early on. By doing so, they were able to target millions of audiences without breaking the bank.
It’s convenient
When you decide to use podcasting, you don’t have to worry about the audience being too busy to prevent them from listening. One of the best things about podcasting is that listeners can choose to download episodes and replay them whenever they want. They can listen to podcasts while driving, working, jogging, relaxing, and many more. Regardless of the situation, listeners can replay a podcast episode with little effort.
With this platform, your business has the chance to show more commitment towards customers. You can always communicate with them through emails or by writing articles on your website. However, remember that these content types are read and not heard which is why they don’t create the same type of connection you get when you use podcasting.
So if listeners decide to subscribe to the podcast feed, then the episodes can get downloaded automatically once you release new ones. This is quicker than searching for keywords online and finding your blog post by accident.
It’s easy to get started
The truth is that the more successful a podcast becomes with your targeted audience, the more you need to invest to make sure the quality improves. Remember that it’s simple to start the podcasting journey. You just need to have a laptop, computer, smartphone, software, and a good internet connection.
Many businesses are focusing on video marketing. But there are usually few people who can be comfortable shooting videos. Worse still, video shooting takes a lot of time. On the other hand, you can always choose to create both video and audio podcasts to give your listeners an option to select from.
Get new listeners
People who listen to podcasts tend to stick to one channel until they finish it all. When they subscribe to a channel, then they will think twice before unsubscribing because they love what you’re doing. This makes it easy for marketers to find new audiences every month because people keep finding their way back after listening to one episode of yours.
If done right, podcasting can be an effective tool for your business. But many business owners are still skeptical about this platform because they see it as a time-consuming process. The truth is that you can always invest in tools to help you automate some processes including the publishing of episodes. Then, you can focus on the more important tasks such as connecting with listeners and encouraging them to buy products from you.
Podcasting can assist you reach new audiences for your business. And, many listeners usually subscribe to podcasts they like so that they can listen to them regularly. You just need to be consistent to ensure your audience keeps on listening.